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Amino Integrates Xibo CMS with H-Series Media Players for 4K Signage

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Amino Integrates Xibo CMS with H-Series Media Players for 4K Signage

Amino, a provider of enterprise video and digital signage technology, has formed a strategic partnership with digital signage software provider Xibo Signage Ltd.

The partnership integrates the Xibo content management system (CMS) with Amino’s purpose-built H-Series media players. The combined solution is designed for deploying and managing enterprise-grade 4K digital signage networks.

Many organizations use consumer-grade hardware for digital signage, which can present challenges in continuous operation, security, and longevity in demanding environments like retail, hospitality, or corporate workplaces. The Amino H-Series is engineered to address these issues with dedicated 4K playback, enterprise-grade security features, and remote management tools. “By partnering with Xibo, customers have access to an integrated solution combining Amino’s secure, reliable hardware with powerful CMS software to unlock smarter, more flexible digital signage at scale,” said Rowan Brunger, Sales Director Digital Signage EMEA/APAC at Amino.

The collaboration aims to reduce traditional barriers of cost and complexity for businesses deploying signage networks. The compatible H200 and H200W media player models offer flexible Power over Ethernet (PoE) or wireless installation, rugged VESA-mounted designs, and cloud-based management via Amino’s Orchestrate platform for zero-touch provisioning and updates. When paired with Xibo’s CMS and scheduling tools, the solution is positioned for robust performance.

“Partnering with Amino means we can bring enterprise grade signage to every business, including small to medium size businesses, with ease, reliability and scalability,” said Dan Garner, CEO at Xibo Signage.

Product Availability
The Amino H-Series media players with support for the Xibo CMS are available worldwide. More information on the H200 and H200W models can be found at https://www.amino.tv/media-players.

About Amino
Amino is a global media technology company serving customers in over 100 countries with IP-based audio, video, and graphics solutions. It provides software, hardware, and cloud services to broadcasters, integrators, and Pro AV providers. Amino is part of Aferian PLC (AIM: AFRN) and is SBTi-certified. https://www.amino.tv/

About Xibo Signage
Xibo Signage Ltd is a global digital signage software provider. Its open-source content management system powers digital signage networks in 186 countries across more than 400,000 screens using platforms including Windows, Android, ChromeOS, webOS and Tizen. https://xibosignage.com/

DIRECTV Enables Programmatic Buying for DOOH TV Inventory

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DIRECTV Enables Programmatic Buying for DOOH TV Inventory

DIRECTV Advertising announced at CES the programmatic enablement of its digital out-of-home (DOOH) inventory from DIRECTV Remote. The move is designed to provide digital buyers with automated access to live TV content viewed outside the home.

The inventory will be available through select demand-side platforms (DSPs), including Basis and The Trade Desk, via the Place Exchange by Broadsign supply-side platform (SSP). The company stated that direct, managed-service sales will continue for its in-flight inventory on major U.S. airlines.

Launched at CES in 2025, DIRECTV Remote is a dedicated DOOH network within commercial venues. With the national rollout of DIRECTV’s streaming TV solution for businesses, the network now offers scaled inventory in locations such as offices, waiting rooms, retail shops, bars, and restaurants. Inventory in premium hotels is planned for later this year.

“When it comes to TV, it’s no longer just about the destination, it’s about the journey – and brands can now meet consumers at every step along the way,” said Amy Leifer, Chief Advertising Sales Officer at DIRECTV Advertising. “This programmatic enablement of our DOOH inventory allows advertisers to reach Live TV audiences beyond the living room with the same ease, automation and optimization that they’ve come to expect from our premium entertainment platform.”

Measurement and Integration

The company will utilize Place Exchange’s PerView measurement solution, which is aligned with OAAA OOH Impression Measurement Guidelines. The system uses deterministic mobile device data to provide dynamic metrics for reach, frequency, and impressions across both programmatic and direct campaigns.

“DOOH is increasingly becoming integrated into omnichannel strategies, and premium video in out-of-home environments is a perfect complement to in-home viewing to reach audiences wherever they are watching TV,” said Dave Etherington, Chief Commercial Officer at Place Exchange by Broadsign. “By enabling DIRECTV Remote programmatically, buyers gain access to trusted Live TV environments at scale, at a moment when major sporting events are driving unprecedented demand.”

Market Context and Expansion

According to Place Exchange’s recent Programmatic OOH Trends Report, screen/TV spend has surpassed billboards as the largest asset category, indicating growing demand for video-based out-of-home advertising.

This initiative follows DIRECTV Advertising’s broader move into programmatic trading last year, when it enabled automated buying for its satellite and streaming TV inventory, including innovative formats like pause ads.

“Programmatic buying on digital out-of-home video is yet another way DIRECTV Advertising is connecting brands with customers in real-world moments at scale,” said Katie McAdams, CMO at Basis. “Now with programmatic access to out-of-home screens with DIRECTV, Basis is empowering marketers with true omnichannel reach and advertising automation to optimize media investments.”

DIRECTV Advertising plans to expand the programmatic availability of DIRECTV Remote inventory to more DSP platforms in the first quarter of 2026.

About DIRECTV Advertising
DIRECTV Advertising provides audience-based, digital, and converged addressable advertising solutions, enabling campaigns across its satellite and streaming TV platforms. For more info visit: http://www.directvadvertising.com

About Place Exchange by Broadsign
Place Exchange by Broadsign is a supply-side platform for programmatic out-of-home media, offering access to a global footprint of OOH inventory through omnichannel DSPs.

Adform Acquires Splicky to Boost DOOH in DACH

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Adform Acquires Splicky to Boost DOOH in DACH

Adform has acquired Splicky, the advertising technology division of Switzerland’s Goldbach Group, to enhance its programmatic DOOH offerings and strengthen omnichannel media buying in the DACH region.

Adform, a European independent media buying platform, announced the acquisition of Berlin-based Splicky, a provider of Digital Out-Of-Home (DOOH) advertising solutions with established operations across Germany, Austria, and Switzerland (DACH). The move adds localized DOOH expertise and publisher relationships to Adform’s global omnichannel platform.

Key details of the acquisition include:

  • Splicky serves nearly 200 clients and provides programmatic access to proprietary DOOH inventory from Goldbach and Tamedia portfolios.
  • The integration aims to unify DOOH with display, video, audio, and connected TV (CTV) buying through Adform’s cloud-based platform.
  • Adform states the acquisition will enable clients to plan, activate, and optimize campaigns with consistent data-driven workflows across channels.
  • The transaction is expected to close on 2025-12-31, pending standard closing conditions.
  • Post-acquisition, Splicky’s team will continue operating under Adform, maintaining client relationships and local market support.

Troels Philip Jensen, CEO of Adform, stated: “First and foremost, the increased scale that this combination ensures is great news for our clients. We will accelerate our capabilities, presence, and partnerships to the benefit of both Splicky and Adform clients. The acquisition strengthens our position in the DACH region, adds important Digital Out-Of-Home capabilities, and accelerates our strategy of expansion into high-growth emerging channels. Splicky brings deep local expertise, trusted publisher relationships, and a strong service-driven culture that aligns well with Adform.”

Christoph Marty, CEO of Goldbach Group, commented: “I am pleased for Sven and his team to have found a new home in Adform, where everything revolves around ad tech and the ecosystem that is highly relevant for Splicky.”

Sven Ruppert, Managing Director of Splicky, said: “We are now looking forward to writing a new chapter together with Adform. In this new setup, we will continue to focus on innovation and close customer relationships on the ground. In addition to a complementary geographic footprint, we share a common vision: to offer European advertisers a first-class alternative to large American technology companies.”

Details on pricing and performance metrics were not disclosed. For more info visit: https://www.adform.com/

.DS Becomes Latest CMS Provider to Integrate with Amazon Signage

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.DS Becomes Latest CMS Provider to Integrate with Amazon Signage

Cloud-based digital signage provider .DS (DigitalSigns.ai) and Amazon Signage have announced a partnership aimed at making digital signage deployment more accessible and scalable for businesses of all sizes. The collaboration enables .DS’s DShub content management system (CMS) to work directly with the Amazon Signage Stick, allowing organizations to manage and publish on-screen content without specialized hardware or complex IT setups.

Plug-and-Play Deployment for Any Screen

Through the integration, any display can become a managed digital signage screen by connecting the Amazon Signage Stick to DShub. Users can create, schedule, and distribute visual content via the DShub web dashboard, eliminating the need for technical expertise.

The solution is positioned to address persistent challenges for small and mid-sized organizations, including restaurants, retailers, schools, and offices, which often face high costs and setup complexity when implementing digital signage. By providing a cloud-based, plug-and-play approach, the partnership aims to reduce these barriers while maintaining enterprise-grade functionality.

Free License and Expanded Accessibility

As part of the offering, businesses receive a free lifetime license for two screens, allowing organizations to test and deploy digital signage with minimal upfront cost. This makes the solution particularly appealing for small businesses and single-location operations.

.DS’s platform has historically focused on restaurants and hospitality, supporting digital menus and promotional displays. With this collaboration, the company is extending its reach to industries such as retail, education, healthcare, and corporate environments. The combined solution offers centralized management for single-screen deployments as well as multi-location networks, allowing businesses to scale digital signage operations efficiently.

According to the company, the integration addresses four key operational areas:

  • Cost: No requirement for proprietary media players or on-site servers; includes a free lifetime two-screen license.
  • Setup complexity: Plug-and-play installation minimizes technical barriers.
  • Maintenance: Centralized management allows remote control of multiple displays.
  • Scalability: Suitable for both single locations and larger multi-site networks.

The integration of DShub with the Amazon Signage Stick provides an end-to-end digital signage solution that combines cloud-based content management with a hardware platform designed for reliability and ease of use.

.DS (DigitalSigns.ai) provides the DShub cloud platform for designing, scheduling, and publishing digital signage content to displays. Its customers include restaurants, retailers, schools, and offices. Further details are available at digitalsigns.ai.

Amazon Signage offers the Amazon Signage Stick, a media player designed specifically for digital signage applications. It features secure, plug-and-play operation and compatibility with multiple CMS platforms. Product information is accessible at signage.amazon.com.

Key Facts

  • .DS DShub now integrates with Amazon Signage Stick.
  • Plug-and-play deployment of digital signage on any screen.
  • Free lifetime license for two screens included.
  • Target industries include restaurants, retail, education, healthcare, and corporate environments.
  • Reduces cost, setup complexity, and maintenance burdens.
  • Supports both single-site and multi-location digital signage networks.

ISE 2025 Facts and Figures

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ISE 2025 Facts and Figures

The 21st edition of Integrated Systems Europe (ISE) concluded on 7 February 2025 at Fira de Barcelona Gran Via, setting new attendance records and expanding its global reach. The four-day event utilized eight exhibition halls, including the newly opened Hall 8.1, along with Congress Square. Official statistics released by ISE organizers show significant growth across all key metrics.

Attendance and Growth

ISE 2025 attracted 85,351 attendees, representing a 15.5% increase over the 73,891 recorded in 2024. Visitor numbers included:

  • 61,882 (72.53%) visitors
  • 22,758 (26.66%) exhibitor personnel
  • 711 (0.81%) media representatives

The proportion of first-time visitors remained consistent year-on-year at about one-third—33.6% in 2024 (24,815 individuals) and 33.7% in 2025 (28,801 individuals)—with the 2025 figure being the highest in absolute numbers for any ISE edition.

Daily visits reached 185,700 in 2025, surpassing 172,627 in 2024, with attendees spending an average of 2.2 days at the show.

Show Floor and Exhibitors

The exhibition footprint grew from 82,000 m² in 2024 to 92,000 m² in 2025—a 12% increase. Exhibitor numbers also rose from 1,408 to 1,605 (+13%). In 2025, 75,164 m² was dedicated to exhibitor stands, with 16,836 m² for show features and stages.

Global Reach

Attendees in 2025 came from 168 countries, compared to 162 countries in 2024. The top represented nations in 2025 were:

  1. Spain – 27,886 (32.94%)
  2. United Kingdom – 7,215 (8.52%)
  3. Germany – 5,818 (6.87%)
  4. France – 4,303 (5.08%)
  5. Italy – 4,104 (4.85%)

Several countries saw significant year-on-year increases, including Italy (+19.8%), Denmark (+20.3%), China (+20.5%), and the USA (+21.7%).

Attendee Profiles

Job role distribution in 2025 included:

  • CEO: 17.77%
  • Director: 12.95%
  • Manager: 22.37%
  • Specialist: 19.18%
  • Students and Faculty: 7.94%

Gender representation was 80.14% male, 17.98% female, and 1.88% non-binary, prefer not to specify, or other. Female attendance rose from 16.6% in 2024.

Purchasing Power and Market Focus

One in three attendees worked for organisations with annual AV expenditure exceeding €1 million. Four in five reported being involved in purchasing decisions. Market focus was predominantly commercial (71.03%), followed by residential (14.47%) and mixed (14.49%).

AV Channel vs End-User Visitors

  • AV Channel visitors: 44,307 (71.6% of visitors), with 18,974 first-timers. Largest segments were AV integration/installation (25.22%), distribution/reselling (13.07%), and rental/staging/live events (12.30%).
  • End-user visitors: 17,574 (28.4% of visitors), with 9,827 first-timers. Main sectors included education (24.72%), entertainment (14.97%), and retail (12.60%).

Technology Interests

Key areas of interest among 2025 attendees:

  • Audio Systems & Acoustics – 41.62% (channel), 37.55% (end-user)
  • Digital Signage – 31.71% (channel), 19.23% (end-user)
  • Video Projection & Display – 28.44% (channel), 29.53% (end-user)
  • Smart Building – 15.57% (channel), 11.06% (end-user)
  • Conferencing & Collaboration – 22.95% (channel), 16.95% (end-user)

Content Programme

ISE 2025 hosted its most extensive content programme to date, with 572 sessions, 498 speakers, and 2,702 unique attendees. The programme included six vertical summits, technology track sessions, and special events such as the Smart Home Technology Conference, Investor Forum, and CEDIA Workshops.

Media Engagement

Media attendance grew 12% year-on-year, with 711 media representatives from 49 countries. Coverage included 19,057 editorial articles in AV trade media and over 1,600 articles in Tier 1 media outlets across Spain, the UK, France, and the DACH region.

Social media activity around the hashtag #ISE2025 generated 70.5 million impressions and 97,600 engagements. The ISE website recorded 1.3 million page views from 576,000 users during the campaign period, and the official app had 39,880 users generating 3.7 million screen views.

Attendee Sentiment

Post-show research reported:

  • Net Promoter Score (NPS): +57 (visitors), +61 (exhibitors)
  • Importance of attending: 8.1/10 (visitors), 8.9/10 (exhibitors)
  • Overall satisfaction: 8.3/10 (visitors), 8.5/10 (exhibitors)
  • Likelihood of return: 8.4/10 (visitors), 9.1/10 (exhibitors)

These scores were well above industry benchmarks for B2B exhibitions.

Download the full report at: https://cdn.asp.events/CLIENT_Integrat_169E7B04_E6F3_39F6_8BE4DB27C54F731E/sites/ise-2025/media/Hosted-Files/ISE2025_Facts_Figures_2nd_Edition.pdf

ISE will return to Fira de Barcelona Gran Via from 3–6 February 2026.

Integrated Systems Europe is the world’s leading exhibition for professional AV and systems integration, bringing together industry professionals, innovators, and buyers from across the globe. For more info visit https://iseurope.org

Navori Labs Acquires Signagelive

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Navori Labs Acquires Signagelive

Signagelive and Navori Labs have merged to create the world’s largest independent, channel-only digital signage CMS platform provider by installed base. The combined entity unites two industry pioneers under a shared vision of innovation, flexibility, and global scalability.

The integration of Signagelive’s API-first, cloud-based CMS into Navori Labs’ portfolio establishes a unified platform designed to deliver scalable, data-driven digital signage solutions across industries, geographies, and partner networks. By the end of 2025, the joint organization will employ more than 45 developers dedicated to advancing flexible, data-centric signage technology.

The newly formed Navori Labs Group will offer an API-first, headless CMS architecture with advanced data integration, AI-powered analytics, and media monetization capabilities—tailored for mid-sized and enterprise customers in dynamic, content-rich environments such as retail media.

Signagelive’s former CEO, Jason Cremins, and CCO, Frank Larsen, will join the Navori Labs Group’s leadership team under Group CEO Jeffrey Weitzman. Signagelive’s CTO, Marc Benson, will continue to play a key role in the Group’s technology strategy.

“This is a pivotal moment for Signagelive. Joining forces with Navori Labs gives us exactly what we need to take our platform, our reach, and our execution to the next level,” said Jason Cremins, Founder of Signagelive. “Together, we expand our global scale and enter into a new phase of accelerated growth and opportunity.”

The Navori Labs Group now operates across multiple regions, with dedicated teams in Lausanne (Switzerland), Cambridge (UK), Montreal (Canada), Copenhagen (Denmark), Mexico City (Mexico), Dubai (UAE), Riyadh (Saudi Arabia), India, Singapore, Hong Kong, Paris, and Australia. The company retains its headquarters in Lausanne while strengthening local support and sales operations worldwide.

Both companies emphasize partner success and customer satisfaction, with a shared focus on delivering best-in-class digital signage solutions.

“Combining our two businesses will create a force multiplier for employees, partners, customers, and prospects,” Cremins added.

The merger follows Navori Labs’ acquisition by Maguar Capital six months ago. Signagelive’s platform, development team, and support structure will remain unchanged, ensuring uninterrupted service for existing customers. The company’s management team will take on expanded roles within the Navori Labs Group. Signagelive was advised by Interpath (M&A), SMB (Legal), and Alexander & Co (Tax). The transaction was structured with a split signing and closing.

Adsmovil OOH and Datavisiooh Partner on AI-Driven DOOH Measurement Tech

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Adsmovil OOH and Datavisiooh Partner on AI-Driven DOOH Measurement Tech

Adsmovil OOH, a leading provider of on-the-go audience solutions across Latin America, and France-based Datavisiooh, a specialist in AI-powered audience measurement and video analytics for Digital Out of Home (DOOH), have announced a technological integration. The collaboration aims to optimize the programmatic buying and measurement process within the DOOH ecosystem.

This integration merges Adsmovil OOH’s expertise in analyzing mobile and on-the-go audiences within key Latin American markets with Datavisiooh’s advanced video analytics technology. The partnership seeks to provide advertisers and agencies globally with more accurate and reliable audience metrics, utilizing real data rather than estimates based on censuses or multipliers. This enables a clearer understanding of campaign performance and the measurable impact of each impression.

Adsmovil OOH offers a comprehensive platform for campaign planning, programmatic buying, and measurement. It automates space buying, enables audience segmentation using proprietary data, and measures results in real time, employing a media-agnostic approach adaptable to individual advertiser needs.

“This alliance with Datavisiooh allows us to take a key step toward more transparent and effective DOOH advertising,” said Mariana Correa, SVP of Adsmovil OOH. “Our ‘Adsmovil Personas’ platform is fundamental to this progress because it allows us to accurately understand how many people pass by each screen and their profile. With this integration, we reinforce our commitment to a professional, independent programmatic ecosystem based on real audiences.”

Jaron Custodio, CCO of Datavisiooh, added: “We are very excited to work alongside Adsmovil OOH. This partnership responds to a clear market need: accurate and actionable data. By combining our technological capabilities with their audience expertise, we are opening the door to a new, more reliable and efficient buying model.”

Adsmovil OOH operates a substantial network of over 50,000 screens, generating approximately 7.3 billion monthly impressions across major Latin American markets including Brazil, Mexico, Colombia, Chile, and Peru. The company is also preparing to enter the Argentinian market. This integration enhances measurement capabilities across this significant regional footprint.

22Miles Appoints Mark Towler as Product Marketing Director

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22Miles Appoints Mark Towler as Product Marketing Director

22Miles, a provider of digital signage software and interactive digital solutions, has announced the appointment of Mark Towler as its new Product Marketing Director.

Towler will lead the company’s go-to-market strategy and channel enablement efforts, focusing on driving growth within the professional audiovisual (pro AV) and digital signage sectors. His responsibilities include spearheading initiatives to support partner growth and expanding market presence.

Towler brings extensive experience in product marketing, channel development, and B2B communication. He is recognized for translating complex technologies into clear messaging for partners and end users.

“22Miles is at the forefront of where visual communication, innovation, and personalized support converge,” said Mark Towler. “I’m excited to help shape how we tell that story by supporting our partners, empowering integrators, and delivering clear value to end users across every vertical we serve.”

Tom Strade, CEO of 22Miles, highlighted Towler’s strategic value: “Mark’s ability to connect product value with market opportunity will be instrumental as we scale our offerings and further expand into new verticals. His leadership and marketing expertise will sharpen our competitive positioning and deepen engagement across the pro AV ecosystem.”

In his role as Product Marketing Director, Towler will be responsible for launching new partner growth initiatives, refining product narratives, and driving adoption across key markets including transportation, hospitality, healthcare, retail, higher education, and enterprise.

About 22Miles:
22Miles is a global software company specializing in digital signage solutions, interactive kiosks, wayfinding, and AI-powered content management systems for diverse industries. For more info visit https://www.22miles.com/

Offices Key Hub for UK Business Travel Decisions – VIOOH

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Offices Key Hub for UK Business Travel Decisions – VIOOH

New research highlights the central role of office environments in influencing the travel decisions of UK business professionals, positioning workplaces as critical advertising hotspots for reaching this high-value audience. The report, ‘Office to Onboard: How Programmatic DOOH reaches the Travelling Professional’, released by digital out-of-home (DOOH) platform VIOOH and office media publisher ECN, reveals that offices are the primary location where UK business travellers plan and book their trips.

The study found that 68% of UK business travellers book their travel and 58% arrange accommodation directly from their office. This positions the workplace as a crucial conversion point for brands, occurring when professionals are actively making travel decisions.

“UK business travellers represent a highly valuable, premium-focused audience that’s reshaping the media landscape,” said Jean-Christophe Conti, Chief Executive Officer at VIOOH. “The office has emerged as the most reliable and frequent touchpoint for reaching these professionals, offering brands repeated, predictable impressions at the crucial moment when travel decisions are being made.”

Key findings for the UK market include:

  1. Premium Travel Focus: UK business travellers lead European counterparts in opting for premium travel. 56% choose Business or First Class for short-haul flights (the highest rate among UK, France, and Germany), rising to 71% for long-haul. Nearly half (49%) book First Class rail travel, and 75% prefer rideshares or taxis to access transport hubs.
  2. Increasing Travel Frequency: 47% of UK C-suite professionals travel for business three or more times monthly. Critically, 77% of UK C-Suite executives expect to increase business travel frequency in the next 12 months – the highest rate among senior leaders in the UK, France, and Germany, and significantly higher than France (47%).
  3. Office as Primary Ad Environment: UK respondents identified offices, particularly in Central Business Districts (CBDs), as the most consistent environment for seeing relevant advertising. 66% expect to see IT/technology brand advertising in offices, surpassing airports (62%) and rail stations (41%). Offices were also the second most expected location for personal banking (60%) and business banking (60%) ads.
  4. Category Interest: UK business travellers expressed the highest interest in seeing advertising for IT/technology brands (72%), followed closely by travel brands (68%), and personal banking/finance (55%). Interest levels exceeded European averages (IT/tech 60%, travel 56%).
  5. Trust in OOH: The research noted that 40% of all European respondents trust indoor OOH advertising, rising to 46% among C-suite executives, 43% among CBD-based professionals, and 44% among employees at large firms.

The return of professionals to city-centre offices provides increased opportunities for brands to engage this audience during their workday, precisely when travel planning occurs. Programmatic DOOH (pDOOH) allows for tailored messaging within these environments, making ads potentially actionable in real-time.

“This research confirms what we see daily: business travel begins in the office,” said Charles Parry-Okeden, Global CEO at ECN. “For brands, the office isn’t just a place of work – it’s where decisions are made, from booking flights to buying luggage and planning experiences. ECN’s premium office media network connects advertisers to professionals in these decisive moments, delivering high attention, trust, and a video first, content rich relevance that few other environments can match.”

The findings suggest advertisers seeking to reach UK business travellers, particularly those planning premium trips, should prioritise strategic placements within CBD office environments alongside traditional travel hubs like airports. The office is confirmed as the starting point for the business travel journey and a key environment for influencing decisions.

The full report ‘Office to Onboard: How Programmatic DOOH reaches the Travelling Professional’ is available for download: https://info.viooh.com/how-programmatic-dooh-reaches-the-travelling-professional

System1 Reveals Top-Performing UK Out-of-Home Ads

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System1 Reveals Top-Performing UK Out-of-Home Ads

As the global out-of-home (OOH) advertising market achieves record revenues exceeding £31 billion in 2024, marketing effectiveness firm System1 has published its ranking of the top ten UK OOH adverts ever tested on its platform. The growth is attributed to factors including programmatic adoption, enhanced personalization, and increased audience reach.

The list, derived from System1’s ‘Test Your Ad’ predictive platform, identifies creatives with the highest potential for long-term brand building based on their ability to evoke strong, positive emotional responses. Adverts scoring 5.0 Stars or above are deemed “exceptional”.

The Top 10 UK OOH Adverts (System1 Star Rating):

  1. Andrex: “A Little Love Goes a Long Way” (5.9 Stars)
  2. Cadbury’s: “Secret Santa” (5.5 Stars)
  3. Minute Maid: “The Open Billboard” (5.2 Stars)
  4. Jaffa Cakes: “We’re a Cake You Biscuit” (5.0 Stars)
  5. WWF: “Prescription for Nature” – Park (5.0 Stars)
  6. KitKat: “Have a Break” (4.6 Stars)
  7. Cornetto: “Surf” (4.2 Stars)
  8. Cadbury’s: “Caramilk” (4.2 Stars)
  9. Pringles: “Let’s-a-go” (4.2 Stars)
  10. Walker’s Shortbread: “A Wee Bit of Scotland” (3.8 Stars)

The average rating for OOH adverts on the platform is significantly lower, at 2.2 Stars. Recent research conducted by System1 in collaboration with JCDecaux underscores the commercial impact of higher-scoring creatives. OOH ads achieving over 3.0 Stars are twice as likely to drive consumer action and three times more effective at boosting brand sentiment compared to lower-scoring counterparts. Ads failing to evoke strong emotions are less memorable and have reduced positive commercial impact.

System1’s platform also evaluates ads on short-term sales potential and “Fast Fluency” – the speed at which audiences recognise the brand. Given the average viewer attention span for outdoor commercials is just two seconds, Fast Fluency is critical. Research indicates well-branded OOH ads are over 50% more likely to be recalled, making them potent drivers of long-term brand building and sales growth.

Commenting on the findings and the current OOH landscape, Andrew Tindall, SVP Partnerships at System1, stated: “Outdoor is having a moment. Les Binet recently revealed it’s now outperforming TV for reach, yet many brands still treat it as an afterthought. We partnered with JCDecaux UK to challenge that mindset. Because reach means nothing if people don’t feel something or remember who the ad was for. Our new research, Double Take, led by Beth Marchant at System1 in collaboration with JCDecaux, is packed with evidence on what truly works in outdoor. It’s the kind of insight that will make you completely rethink your creative approach.”

For more information, visit system1group.com

VIOOH and Outernet London Partner for Programmatic DOOH Advertising

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VIOOH and Outernet London Partner for Programmatic DOOH Advertising

VIOOH, a leading global digital out-of-home (DOOH) supply-side platform, has partnered with Outernet London, a prominent media and entertainment company, to enhance programmatic advertising opportunities in central London. The collaboration integrates Outernet’s premium digital screens into VIOOH’s programmatic marketplace, offering advertisers access to high-impact advertising spaces.

Outernet London, recognized as the UK’s most visited cultural destination, features Europe’s largest and most advanced digital screens. Its central London inventory includes the external-facing Landing and Vista screens and the Now Building, a four-story, 360-degree, 16k digital canvas. These screens generate over 233 million monthly impressions, accounting for 2.5% of the UK’s digital OOH market spend. Real-time audience measurement and inventory optimization ensure campaigns achieve maximum effectiveness.

VIOOH’s platform connects buyers and sellers in the DOOH space, streamlining the programmatic advertising process. The partnership enables advertisers to leverage Outernet’s high-traffic locations with enhanced flexibility and precision targeting.

“Partnering with Outernet represents another milestone for VIOOH bringing premium, large-format DOOH inventory to our programmatic marketplace. Outernet’s position as Europe’s most advanced digital entertainment destination, combined with its unmatched visitor numbers, offers advertisers an exceptional opportunity to reach audiences at scale in central London. VIOOH’s real-time trading capabilities ensure brands can capitalise on this premium inventory with the precision and efficiency that programmatic DOOH delivers,” said Gavin Wilson, Global Chief Commercial Officer at VIOOH.

“Our new partnership with VIOOH opens up exciting possibilities for brands to connect with the millions of London visitors throughout the year. Working with VIOOH’s expert programmatic team allows us to offer brands a sophisticated and efficient way to harness the power of our spectacular digital canvases,” said Tom Perrett, Chief of Sales at Outernet London.

The partnership provides advertisers with access to nine premium digital screens, blending outdoor media with interactive and experiential marketing. This collaboration strengthens VIOOH’s presence in 34 global markets and supports its partnerships with over 50 demand-side platforms (DSPs).

About Outernet London

Outernet London is the UK’s top cultural attraction, featuring the world’s most advanced digital screens. Located in central London, it offers immersive experiences through its state-of-the-art venues, including the Now Building’s expansive digital canvas. For more details, visit outernet.com.

FRAMEN Expands Into U.S. Market Through Partnership With WeWork

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FRAMEN Expands Into U.S. Market Through Partnership With WeWork

FRAMEN, an intelligent indoor digital out-of-home (DOOH) screen platform, has announced its expansion into the U.S. and Canadian markets via a strategic partnership with WeWork. This move brings FRAMEN’s targeted screen media network to WeWork coworking spaces across North America.

As part of the Axel Springer Group, FRAMEN will now operate and monetize digital screens in all WeWork locations throughout the region. This expansion builds on a collaboration that began in Germany in 2020, where FRAMEN currently powers screens in 55% of WeWork locations globally, providing advertisers access to professional business audiences.

Scaling Operations

The North American rollout significantly increases FRAMEN’s footprint:

  • FRAMEN currently manages 1,525 screens across 281 WeWork locations worldwide.
  • The U.S. and Canada expansion doubles both the number of screens and locations within the FRAMEN-WeWork network.
  • Screens are monetized through targeted digital advertising designed to reach high-value professional audiences within the coworking environments.

Targeting the Coworking Audience

Coworking spaces offer advertisers access to a specific demographic, including entrepreneurs, tech innovators, startup teams, freelancers, consultants, remote professionals, decision-makers, and early adopters. FRAMEN highlights several factors making this audience valuable for advertisers:

  • High Dwell Time: Occupants spend hours daily, enabling strong ad exposure.
  • Conversion Potential: FRAMEN QR-code campaigns report an average 18% conversion rate.
  • Daily Purchase Decisions: Users often act on both personal and professional needs while working.
  • Brand-Suitable Environment: WeWork spaces provide controlled, professional settings.
  • Data-Driven Targeting: Utilizes first-party deterministic and probabilistic data for audience precision.

A recent CBRE report noted that 82% of coworking professionals are more receptive to discovering new brands due to the collaborative nature of these spaces.

Demonstrated Campaign Effectiveness

FRAMEN cites third-party studies showing campaign success within its network:

  • A Lumen study for a major global tech brand found FRAMEN screens in coworking spaces delivered 128% more attention than standard DOOH and traditional display ads.
  • Deutsche Bahn measured a 24% brand awareness lift from its campaign, with 72% of viewers finding it attention-grabbing.
  • Digital banking platform Qonto achieved 68% ad recall and a 51.5% increase in brand consideration.

About FRAMEN

FRAMEN operates an intelligent DOOH platform that transforms screens in premium locations like coworking spaces, gyms, and hotels into engaging environments. It integrates content, targeted advertising, and real-time information using smart technology and data-driven precision. https://www.framen.com/

OOH Advertising Reaches Record $46.2 Billion Globally in 2024: WOO

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OOH Advertising Reaches Record $46.2 Billion Globally in 2024: WOO

Global spending on out-of-home (OOH) advertising reached $46.2 billion (USD) in 2024, representing 4.8% of total global advertising expenditure (ADEX), according to the latest Global Expenditure Report from the World Out of Home Organization (WOO). This marks the medium’s best year to date, exceeding the $45 billion threshold and reflecting a 10% increase over 2023 spending. The report forecasts continued growth, projecting global OOH expenditure to reach $49.8 billion in 2025.

The WOO report, described as the most comprehensive survey of global OOH expenditure, covers 85 unique territories accounting for 95% of global GDP and 79% of the world’s population. Expenditure for unreported territories was modelled based on similar regions’ population and total GDP.

Regional Performance
The Asia-Pacific (APAC) region dominates the global OOH market, accounting for 49% of total spending at $22.8 billion. This share is notably higher than APAC’s 40% contribution to global GDP. North America reported $9.7 billion (22% of global spend), followed closely by Europe at $9.5 billion. Latin America (LATAM) recorded $2.7 billion and Africa $1.4 billion. The report notes that expenditure reporting in parts of Africa presents challenges, suggesting potential under-reporting. Both LATAM and Africa, alongside Europe and North America, track below their respective shares of global GDP in OOH spending.

DOOH Drives Growth
Digital out-of-home (DOOH) expenditure rose to $17.9 billion globally in 2024, constituting nearly 39% of all OOH revenues. DOOH remains the primary driver of OOH revenue growth worldwide. Investment in DOOH infrastructure varies significantly by region:

  • APAC: 41.6% of total OOH revenues
  • Europe: 40.8%
  • North America: 34.4%
  • LATAM: 31.1%
  • Africa: 24.4%

Leading markets in DOOH adoption among the top 10 by overall OOH volume include Australia (74% of OOH revenue), the UK (66%), China (46%), Brazil (46%), and South Korea (44%).

Programmatic DOOH Gains Traction
Globally traded programmatic DOOH spending reached a reported $1.7 billion in 2024, accounting for 9.4% of total DOOH revenues. The WOO notes that inconsistent data capture methods across markets mean this figure may underrepresent the actual total revenue traded programmatically. The organization forecasts programmatic DOOH will grow to $2.2 billion in 2025, representing 10.9% of all DOOH revenues.

WOO President Tom Goddard emphasized the report’s significance: “Accurate information is the bedrock of successful media and our Global Expenditure Report is the biggest and most accurate for the medium. It shows that OOH is still growing – even in a media world dominated by the internet – and we are increasing our share against other legacy media too.”

The report underscores the continued resilience and expansion of the OOH advertising sector globally, fueled significantly by the ongoing transition to digital formats and the emerging role of programmatic trading.

Multiply Media Group Enters Exclusive London DOOH Partnership with Wildstone

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Multiply Media Group Enters Exclusive London DOOH Partnership with Wildstone

Abu Dhabi-headquartered Multiply Media Group (MMG) has entered a landmark long-term partnership with Wildstone, one of the world’s largest owners of outdoor media infrastructure. The agreement grants MMG exclusive rights to manage and operate a portfolio of premium digital out-of-home (DOOH) advertising sites in central London.

This move represents a significant step in MMG’s strategy to build a borderless, tech-enabled media powerhouse. MMG, a subsidiary of Abu Dhabi-listed Multiply Group (ADX: MULTIPLY), will commercialise and operate the London assets through its subsidiary, BackLite Media. Wildstone’s portfolio exceeds 5,400 advertising panels globally.

The London partnership marks MMG’s first major expansion beyond the Middle East since its official launch in June 2025. MMG was formed by uniting three UAE market-leading OOH companies – BackLite Media, Viola Media, and Media 247 – under a single entity.

“Expanding into the UK marks a pivotal step in MMG’s global growth journey,” stated Jawad Hassan, Head of Media and Communications Vertical at Multiply Group. “Our partnership with Wildstone is a key enabler of that ambition, providing us with immediate scale. Positioned as a strategic launchpad into international media markets, London offers the ideal setting for us to deliver meaningful brand experiences across one of the world’s most iconic urban landscapes.”

The first operational asset under the new agreement is the Wandsworth Roundabout. This site, featuring four large-format digital screens on one of London’s busiest junctions, was among 13 high-traffic locations acquired by Wildstone from Transport for London (TfL) earlier this year. It delivers estimated bi-weekly impacts of 6.2 million.

“At MMG, our mission is to shape a future-ready media group rooted in regional strength and global ambition,” said James Bicknell, Group CEO of Multiply Media Group. “Partnering with Wildstone deepens our presence in a mature, high-impact market and extends Backlite’s premium inventory beyond the UAE. Through MMG, we are embracing the evolving media landscape that powers dynamic and impactful campaigns – and this collaboration marks an important step in delivering on that promise at a global scale.”

Damian Cox, Global CEO and Founder of Wildstone, added: “We are excited to partner with MMG as they bring their forward-thinking approach to London’s DOOH market. This collaboration reflects our vision to elevate the standards of urban media infrastructure and help deliver more impactful DOOH campaigns for advertisers across London.”

With London serving as a strategic gateway into Europe, MMG is actively exploring further market entries in other global cities. The company plans continued investment in high-potential media assets, growth through technology, and value-driven synergies across its portfolio. Multiply Group, with a market capitalization exceeding $7.2 billion, continues to pursue disciplined investments across its verticals, including Media & Communications.

About Multiply Media Group
Multiply Media Group (MMG) is an Abu Dhabi-based media group, its portfolio includes BackLite Media, Viola Media, Media 247, and Purple Printing. For more information: www.mmg.global

Philips Signage 6000 Series Targets Challenging 24/7 Environments

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Philips Signage 6000 Series Targets Challenging 24/7 Environments

PPDS, the exclusive global provider of Philips Professional Displays, today unveiled the upgraded Philips Signage 6000 Series (P-Line) at InfoComm 2025. Designed for optimum reliability and performance in challenging settings, the new displays are showcased on the Philips booth.

Positioned as PPDS’s most robust digital signage solution to date, the Philips Signage 6000 Series builds upon its predecessor. It targets installations requiring continuous operation in demanding conditions such as commercial kitchens, transportation hubs, shopping centers, and areas with exposure to dust, moisture, or poor ventilation.

The series offers UHD resolution and is available in 43”, 50”, 55”, and 65” sizes, mountable in portrait or landscape orientations. Key enhancements focus on durability and visibility:

  • Enhanced Brightness: Up to 800 nits for improved visibility, even in bright or sunlit areas.
  • Robust Construction: Features a metal casing, conformal coating, and IP5X-rated ingress protection against dust and airborne contaminants.
  • Wide Environmental Tolerance: Operates in temperatures from 0°C to 40°C (32°F to 104°F) and at altitudes up to 3000 meters (9,840 feet).
  • FailOver Technology: Automatically switches between primary and secondary inputs to prevent screen blackouts if an input source fails.
  • Integrated SmartPlayer: Enables content scheduling and playback directly via USB.

For management, the display incorporates an upgraded chipset supporting a specialized version of the Philips Wave remote device management platform. This allows secure remote control of settings like volume, brightness, standby, and power scheduling without requiring an Android system-on-chip (SoC).

Businesses requiring Android functionality can add optional Philips OPS players:

  • CRD52: Provides Android 14, 8GB RAM, 64GB storage, UHD output via DisplayPort, RJ45, USB 3.0, and Micro USB.
  • CRD29: Adds WiFi capability.

Andrea Barbuti, Global Product Management Lead for EMEA at PPDS, commented: “The launch of the Philips Signage 6000 Series is a further demonstration of PPDS’ unrelenting mission to support customers’ visual requirements in all markets – no matter how complex, unique or demanding. This new Series, an upgrade to our P-Line signage display, creates new opportunities for many types of business, backed by the peace of mind knowing that whatever the environment or conditions, their content is set to stand out and be seen.”

WOO Announces 2025 Global Creative Award Winners

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WOO Announces 2025 Global Creative Award Winners

The World Out of Home Organization (WOO) revealed the winners of its prestigious Global Creative Awards during the annual Global Congress in Mexico City today. Awards were presented across multiple categories, including Classic Creative, Digital Creative, Special Build Creative, Sustainability, Technical Innovation, Rising Star, Leadership, Lifetime Achievement, and the Chair of Judges Award.

Delegates attending the Congress selected the Technical Innovation Award winner from a shortlist of three finalists.

The 2025 WOO Global Creative Award winners are:

  • Classic Creative Award: Welcome to Melbourne (Specsavers ANZ / TBWA Melbourne, Australia)
  • Digital Creative Award: Your posture is your future (Croatia poliklinika / bruketa&žinić&grey / Go2Digital, Croatia)
  • Special Build Creative Award: Habitat light up the city (Habitat (Sainsburys) / New Commercial Arts / Grand Visual & Talon, UK)
  • Sustainability Award: HAZ Eco (GPO Vallas, Mexico)
  • Technical Innovation Award: The Billboard Run (Adidas / Ocean Outdoor, Sweden)
  • Rising Star Award: Ruby Juchau, Executive Channel Network
  • Leadership Award: David Krupp, Global CEO, billups
  • Lifetime Achievement Award: Eric Newnham, Talon
  • Chair of Judges Award: Dulux (Dulux Group / Pitch Black Partners / Lumo / MBM, New Zealand)

Matthew Dearden, Chairman of the Judges and CEO of Alight Media, commented on the record number of entries received: “The fuel for all awards are their entries, and this year we have had an incredible response. The record number of entries shows the importance of these awards. They showcase remarkable work brimming with bold ideas, creativity and beautiful execution. Your participation has made this year’s awards truly outstanding.”

Dearden elaborated on the awards’ significance: “These awards are about more than just trophies. They celebrate the great work in out of home media, and honour the brilliant people behind it, wherever they are around the world and at any stage in their career. This shines a beacon inspiring, challenging and motivating us to do ever-better work that serves our clients and grows our medium.”

“It is a privilege to chair the judging panel, and in particular to select the Chair’s Award,” Dearden added. “Once again this highlights a piece of work that brilliantly combines technology and creativity in a deceptively simple way that is scalable and has a powerful impact. Choosing between so many exceptional entries is no easy task. I give my heartfelt thanks to our expert judging panel who generously gave their time, expertise and discernment to picking our winners. Based on these awards, I know that out of home media is in great health and our best days are ahead of us. I look forward to celebrating the winners!”

Dino Burbidge, Creative-in-Residence at WOO, noted the impact of a new category: “With the addition of a new Special Builds category for 2025, it’s been a bumper year for all creative entries in the WOO awards. It was great to see so many world-class entries from all around the world, not just the more developed territories. It sends a clear message that OOH is a place where creatives from all over the world can come to experiment, innovate and get recognised on a world stage. Congratulations to the winners and I can’t wait for next year.”

The awards recognize excellence and innovation in Out of Home (OOH) advertising on a global scale.

BrightSign Unveils AI Toolkits and New Series 6 Players at InfoComm 2025

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BrightSign Unveils AI Toolkits and New Series 6 Players at InfoComm 2025

BrightSign, a leading provider of digital signage media players and software, announced the launch of new AI toolkits designed to optimize digital signage workflows. The toolkits, showcased at InfoComm 2025 (Booth #1100), enable partners and end-users to leverage artificial intelligence for enhanced interactivity, personalization, and operational efficiency within their digital signage networks.

The new toolkits simplify running AI applications directly on BrightSign players at the network edge. Demonstrations at the show highlight how BrightSign’s brightAuthor:connected platform now integrates AI to boost content performance and audience engagement. This real-world application uses AI to detect activity in front of displays, capturing user interest instantly and dynamically adjusting content for maximum impact.

BrightSign is also featuring an integration with Quividi, a leader in audience measurement for digital out-of-home (DOOH). The combined solution showcases how Quividi’s platform, powered by BrightSign players, utilizes AI to help retailers measure engagement metrics and create more tailored digital campaigns effectively. These AI toolkits are available to BrightSign’s CMS partners, extending intelligent content optimization capabilities.

“From real-time content that responds to changing weather and traffic patterns to tailor-made visuals that engage audiences on the spot, AI has tremendous potential to transform the way organizations engage with their audiences,” said Steve Durkee, CEO of BrightSign. “Accessible across a range of players, our AI offerings respond to customers’ need for a solution that takes their customer experience to the next level.”

An integrated Neural Processing Unit (NPU) within BrightSign players allows powerful AI applications to run without performance compromise. Users can blend AI insights with video or graphics to enhance engagement and streamline content delivery.

“We’re proud to partner with BrightSign to bring AI to the edge, enabling granular audience analytics for every campaign played on in-store screens, along with enhanced monetization and shopper engagement capabilities,” said Olivier Duizabo, President of Quividi. “Best of all, BrightSign’s platform makes it incredibly easy and fast to move from concept to deployment and scale our solutions across large retail media networks.”

New Series 6 Digital Signage Solutions Debut

Alongside the AI toolkits, BrightSign launched three new Series 6 digital signage solutions at InfoComm: the XD6 and HD6 digital media players, and the XS6 system-on-a-chip (SoC) technology. These represent incremental capability upgrades over previous models, supporting eye-catching 4K 60Hz video with 10-bit HDR.

  • BrightSign XS6: An all-in-one SoC solution designed for direct embedding into partner commercial-grade displays featuring BrightSignOS integration, offering high flexibility.
  • BrightSign HD6: Delivers impressive HD graphics performance.
  • BrightSign XD6: Deploys immersive 4K graphics for high-quality HTML presentations and leverages Power over Ethernet (PoE+) for flexible, creative installations.

The Series 6 line addresses industry demand for richer, more vivid content to attract and captivate audiences, while offering greater choice and flexibility in digital signage form factors for diverse use cases.

Additional InfoComm Booth Highlights:

  • LG BrightSign Displays: Featuring new LG 49″, 55″, and 65″ UV5N series models launched in early 2025. These displays run BrightSignOS on LG’s embedded SoC processor and work with BrightSign CMS partners.
  • Five-Year Warranty: Effective January 1, 2025, all newly purchased and registered Series 5 and later media players include a standard 5-year warranty, underscoring product reliability.

For more information:
BrightSign at InfoComm: https://www.brightsign.biz/infocomm-pro-av-event/
BrightSign Warranty: https://www.brightsign.biz/brightsign-players/warranty/

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